Social media administration – 10 reasons to manage social networks
Dažnai girdime apie socialinius tinklus ir įvairius jo administravimo įrankius. Tačiau, ar žinote, kas yra socialinių tinklų administravimas ir kokias naudas jis gali suteikti jūsų verslui?
Paprastai tariant, socialinių tinklų administravimą galima apibūdinti kaip procesą, kurio metu yra valdoma ir įgyvendinama socialinių tinklų strategija. Jei norite, jog jūsų prekės ženklą žinotų tikslinis klientas, o veikla būtų sėkminga, verslui tiesiog būtina investuoti į profesionalų socialinių paskyrų administravimą. Per pastarąjį dešimtmetį socialinių tinklų vartotojų skaičius išaugo net kelis kartus, todėl 2023 – aisiais metais tampa itin svarbu neatsilikti nuo konkurentų bei suprasti, kas yra socialinių medijų administravimas ir kokias naudas verslui gali sukurti efektyvi socialinių tinklų strategija.
Šiandien dalijamės informacija apie socialinių medijų naudą ir pateikiame 10 priežasčių, kodėl verta administruoti socialinius tinklus.
The number of social network users worldwide in billions between 2010 and 2021 (Statista, 2019).
- Easy to reach your target audience
When managing social networks, it is important to choose the right social networking platforms for your business based on your target customer. There are currently more than 4.6 billion users of social networks. According to “Statista Advertising & Media Outlook“ projections, this figure could rise to as many as 6 billion by 2027. Facebook, TikTok and Instagram remain the most popular social networks on which we recommend you start communicating with your audience.
- Increases brand awareness
Social media management helps to increase brand visibility and recognition. It is a great place to share news about your business activities, products or services with your customer. Research shows that as many as 95% of consumers aged between 18 and 34 do their shopping online and follow brands on their social media accounts, which is why it is important to create high quality and visually appealing content to build trust in the brand and to promote the purchase of the products on offer.
- A cheap and effective way to communicate
Social networks are worth managing because they are not only effective, but also cost three times less than traditional media such as radio or newspapers. Here is a brief analysis of CPM (cost per thousand impressions) advertising on different channels. Cost per thousand impressions:
– Direct mail – 54 €
– Airtime on TV – 27 €
– Magazine advertising – 15 €
– Radio – 9 €
– Social media – 2.40 €
- Promotes consumer brand loyalty
How to create a loyal customer? Does loyalty come naturally? In fact, loyalty to a company’s product or service is created when a company creates value for its brand or presents its products as a particularly attractive solution to a particular problem. Loyal customers are more likely to justify a brand in the face of a reputational crisis. In addition, statistics show that as many as 81% of customers are more likely to purchase products from a brand they trust.
- Helps create an advantage over competitors
Professional social media management helps a company to stand out in a competitive market. An authentic and attractive corporate image can be created not only for customers but also for future employees. This will help you attract the best professionals in your field, which will help your business grow more efficiently and achieve the best results. Social media will also give you the opportunity to get to know your competitors better, analyse what they are doing, and keep your market position high.
- Providing feedback to the customer
Data shows that 40% of customers expect the organisation to respond to their concerns in less than one hour. (Source: The Sprout Social Index, Edition XVI: Above & Beyond | Sprout Social). Proper social media management allows for direct communication with the customer, focusing on the customer and the problem. A pleasant interaction creates a positive customer experience, which makes them more likely to choose the products or services offered by the brand.
- Improves SEO search engine rankings
Social networks are also worth managing because keywords can improve a business’ search engine rankings, so that if a customer types in keywords on topics of interest without knowing your company, they will instantly find your brand. “According to a study conducted by Search Engine Land, as many as 48% of customers use voice assistants for general web searches and search for information using common language keywords. This is yet another great example of why it is important to position your business on social media to stand out from the competition.
- Creates brand identity
A corporate identity describes how your business communicates your product or service. In other words, it is the promise you make to your customers. What is your company’s mission, vision, philosophy and values? You can present them to your social media users and build a community of people who are interested in, or even involved in, your brand, products and socially responsible business initiatives. Creating a strong identity for your organisation on social media will not only help you attract customers, but also partners and supporters.
- Increases sales
In addition to all the benefits listed above, social media management helps to boost sales by keeping the customer informed about brand news, promotions and exclusive offers. According to a study by Social commerce report, more than 82% of respondents discover a product on social networks and purchase it online, so if you want to increase the sales of your product, invest in quality social media management.
- Increased customer satisfaction with the brand
Finally, social media management helps to ensure smooth communication with customers, allowing for quick and easy resolution of problems, responding to negative comments and improving the customer shopping experience. Interestingly, as many as 71% of customers who have had positive interactions with companies on social media will recommend the brand to others. As the Lithuanian market is relatively small compared to other European countries, word-of-mouth communication is becoming an important indicator for creating an attractive corporate image.
Why choose Sposter agency?
Sposter agency can provide you with all of the above. Trust your social media management to the communication and marketing experts who will take care of:
- Increasing your brand awareness;
- Effective promotion of products and services;
- Help you attract potential customers;
- Increase the number of visits to your website;
- Provide detailed results of your social media management.
Sposter agency will provide professional social media management and maintenance of your Linkedin, Instagram and Facebook accounts, with targeted selection of hashtags and posting times. For more than five years, our team has been creating effective advertising campaigns, administering and maintaining social networks, and providing quality writing and design services.
If you want to get your brand noticed on social media, get in touch with us using the contact details below to get a quote that’s best suited to your company’s communications.
Sposter agency’s Sales Manager, Greta Maigytė, will be happy to answer any questions you may have.