How Gen Z breaks marketing’s cultural mold?

How Gen Z breaks marketing’s cultural mold?

As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with the most niche interests can find a like-minded tribe. Its members have matured with algorithms directing them to new hobby areas and online communities where they can find companionship and camaraderie. Marketers haven’t been in “set-it-and-forget-it” mode for many years now, but the rate of change among Gen Z is rapid and constant, requiring fluid media and creative strategies.

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Consultant | Sposter

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